Making the Switch to Goe with Art Directors Toolkit 5

At the end of 2007 Pantone, Inc. announced the PANTONE® Goe™ System. It's basically an alternative to their PANTONE MATCHING SYSTEM®. It has more colors (2,058 vs. 1,124), its books are better organized, it requires printers to inventory fewer mixing base inks and it has other benefits.

I have no doubt that Goe will keep gaining in popularity. It's always been surprising to me how the PMS books, with over 1,100 swatches to choose from, often fails to give the exact color I'm looking for. That's why the Goe system, with its larger library, is a welcome sight for me.

But what about transitioning to a new color system? Do I have to pick a whole new set of favorite swatches? Well the answer is, yes, but there's help. We're all familiar with PMS 186 (Red), right? (Sorry cool cats. I'm a 485 man myself. I know, it's in the "brown" section.) Let's explore finding a good match to 186 in Goe.

So how do you go about finding a good equivalent to PANTONE 186 C using PANTONE Goe coated? You can start by sifting through the two color books, matching swatches side-by-side, and remembering the "hits" you've found. That's certainly effective, but sure can be time-consuming. Especially if you're going from Goe to PMS. Instead, why not pop open Art Directors Toolkit 5 and let it preform some subtle magic for you. (Watch video below)

So according to Art Directors Toolkit 5 (version 5.2), the closest match to PANTONE 186 C using Goe is PANTONE 26-3-1 C. And it gives a whole list of possible contenders as well. You'll of course want to pop open your books and confirm the results yourself, but this is sure to save some time and headache by offering a great launching pad to find the colors you're looking for.

The PANTONE Goe system isn't preloaded in all of your favorite graphics applications yet. It is in QuarkXpress 8 and Art Directors Toolkit 5. But you won't find it preloaded in Adobe's Creative Suite (as of CS4). That includes Illustrator, Photoshop and InDesign. If you are looking to integrate a Goe color, Art Directors Toolkit can help you with that too, but we'll save that for another post.

- Matheau Dakoske


Rich said...

My wife just bought a new mac and is trying to get Art Director's Toolkit for it, but seems to be down... This blog page is the only thing alive in the whole domain as far as I can see. Did they go under, or just technical problems?

Anyone know how to get our hands on ADT?


Rich said...

Never mind. It's all back up now. :)


michaelejahn said...

Would love to see a Windows version !

sureah kumar said...

Nice blog! Art Director's Toolkit is very helpful for designing.. Thanks for sharing this blog. go right here for more details abot art toolkit..

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